Back to overview

VAPIANO collaborates with Fitness First

A well-balanced, varied diet and regular exercise go hand in hand. 

  • In May 2018, VAPIANO and Fitness First will be launching a Germany-wide cooperation scheme.
  • A free mini salad and "zoodle" dishes at a reduced price, a three-day trial gym pass and a discount on the joining fee: VAPIANO PEOPLE members as well as Fitness First members benefit in every respect
  • The promotion takes place during the VAPIANO special offer period "Do it Vegetalian", which introduces a choice of low carb, vegetarian and vegan dishes to the German restaurants.

Cologne, April 2018 – The lifestyle brand and restaurant chain VAPIANO and the fitness and healthcare service provider Fitness First are organising a major cooperation scheme. The idea: To totally officially combine a well-balanced diet with regular exercise. From May 2018 onwards, members of the Fitness First fitness clubs and members of the VAPIANO PEOPLE programme can look forward to discounts and other benefits. To match the concept, VAPIANO has been running the special promotion "Do it Vegetalian", with a range of low carb, vegetarian and also vegan dishes, since 15 April.

"A well-balanced diet and watching what you eat are often accompanied by a varied exercise plan. By cooperating with Fitness First just in time for the start of summer, we are giving our VAPIANO fans and the wide Fitness First community an official framework for these two closely linked fitness aspects," explains Jan Zuther, VAPIANO SE's Head of Marketing. "This cooperation goes perfectly with the trend for a more aware lifestyle and diet consciousness that is so important to many of VAPIANO's guests."

During the promotional period (1 to 31 May), VAPIANO PEOPLE members will receive an exclusive free three-day trial gym pass within the scope of the cooperation scheme that admits them to all gyms operated by Fitness First. If they join Fitness First afterwards, they also enjoy a discount of 50 euros on the joining fee. VAPIANO, in return, gives each Fitness First member a free mini salad with each main meal and waives the extra charge for the "zoodles" which have been on offer in the restaurants as a pasta alternative since mid-February.

"We are delighted to be able to present our Fitness First members such an appropriate cooperation scheme together with VAPIANO: Outstanding quality is important to Fitness First and also to VAPIANO, and both businesses can be found all over Germany. In addition, we consider the freshly prepared meals and the fact that customers are also encouraged to voice their individual requirements, are major bonus points for the cooperation, as this is simply perfect for our fitness fans!" says Veronika Pfeffer, National Group Fitness Manager at Fitness First.

The cooperation promotion will run across Germany from 1 May to 31 May 2018. The partnership discounts can be claimed by all Fitness First members with a valid membership card and active VAPIANO PEOPLE members.

VAPIANO PEOPLE is a programme for all fans of the restaurant chain who want to enjoy special discounts and restaurant offers. Whenever they visit a VAPIANO, PEOPLE members collect bonus points which they can redeem for regularly changing rewards.

Reproduction permitted, kindly provide sample copy.

PR contact
achtung! GmbH
Marie Wehmeier
Strassenbahnring 3,
20251 Hamburg, Germany

Phone: +49 40 450210-873
Email: vapiano(at) 

Back to overview to top