Vapiano opens first French Mini in Toulon
- Fifth Mini pilot since the successful openings in Ingolstadt, Vienna, Berlin and Chicago
- As of August 1, 14 new Vapianos have already been opened and France remains one of Vapiano's key growth markets
- Valuable insights for potential expansion of the innovative restaurant formats
Cologne, August 6, 2018 – Vapiano SE (ISIN: DE000A0WMNK9, ticker symbol: VAO) has opened its first Mini Vapiano in France. The fifth pilot of this new restaurant format has appeared in the southern French port city of Toulon, after the openings in Ingolstadt and Vienna in 2017 and, more recently, in Berlin and Chicago. Mini Vapianos are smaller restaurants with up to 400 square meters in area, open kitchens, significantly lower investment costs as well as additional location and margin potentials, which are currently being tested in a variety of locations, both in Germany and abroad.
The Mini Vapiano in Toulon has around 400 square meters of floor space, a total of 120 seats, of which 50 are outside on a large terrace, and an open kitchen that enables the synchronized preparation of all orders. With over ten new restaurant openings in the 2018 financial year, France is one of the most important growth markets for Vapiano. In Toulouse, France, Vapiano has recently also opened another Freestander, another new restaurant format which focuses on larger free-standing restaurants at prominent traffic junctions outside the city centers.
Jochen Halfmann, CEO of Vapiano SE, said: "We are delighted about our first Mini Vapiano in France, which will provide us with valuable insights for the potential expansion of our innovative restaurant formats – just like with the Freestander. As the pilot projects progress, we will decide whether and how to add the new pilot formats to our portfolio as we move forward. As with all our innovations and initiatives, they are subject to a consequent pilot phase prior to market launch to secure our foremost aim of sustainably profitable growth."
With 14 new openings currently this year, Vapiano has raised its global presence to 216 restaurants in 33 countries. Numerous new restaurants are due to open globally during the course of the year. Vapiano SE is thereby continuing its focused international expansion, with the aim of extending the restaurant network to 330 restaurants worldwide by 2020.
In 2002, Italian lifestyle brand Vapiano created a new category in system gastronomy with its innovative "fresh casual dining" concept combining elements from "fast casual" and "casual dining". The restaurant concept is based on quality, uncompromisingly fresh ingredients, and transparency. Pasta, pizza dough, sauces, dressings and desserts are handmade each day in every Vapiano. The dishes are prepared in front of the guests "à la minute" and "customized" to the guests' requirements. The recipe for success also includes the cosmopolitan ambiance. Long oak tables invite communication, a fully grown olive tree and a cozy bar and lounge area characterize the feel-good atmosphere found in every Vapiano. Vapiano also represents autonomy and individuality, so guests can choose between different "guest journeys". Guests decide whether they will order their food from the Vapianisti, at the terminal or via the VAPIANO app, and whether they will pay via chip card or app. The company has also successfully been offering take away and delivery services in a growing number of restaurants so guests can enjoy Vapiano "anytime, anyplace, anywhere". The successful concept has quickly spread from Hamburg all over the world. The Vapiano network currently includes 216 restaurants in 33 countries on five continents. Vapiano shares (ISIN: DE000A0WMNK9) have been traded on the Prime Standard segment of the Frankfurt Stock Exchange since June 27, 2017. Further information can be found at ir.vapiano.com.
Investor Relations Contact:
Dr. Andrea Rolvering
Cellphone: +49 151 5445 9750
Tel: +49 221 67001 301
Financial and Business press:
Dariusch Manssuri, IR.on AG
Cellphone: +49 173 566 2776
Tel: +49 221 9140 975